Site Audit

Site Audit

Tablet and smartphone use has doubled from 2012 to 2013 and there are predicted to be over 2 billion smartphone users by 2015 (Smart Insights).

Statistics shows that 68% of smartphone users have used mobile search to look for a product or service (Google Think) and 67% of these search results are affected by the location of the person searching. (Small Business Yahoo).

The first step of optimization is choosing the right keywords, relevant to your business. Then, quality videos that are optimized for your keywords will help a lot; currently a video is 53 times more likely to make onto the first page of Google than a regular text page.

On-page factors are simply the things that you control when creating the written content on your page, they include:

  • Title Tags
  • URL
  • Headings
  • Image Tags
  • Web Copy
  • Meta-description
  • Physical Address and Phone Number

Then it’s important that you get your business registered on local directory sites like the Yellow Pages and Yelp. Not only will you get business directly from these sites but you will also get a local link that will help you with your local SEO ranking.

Social media is playing an increasingly important role in the search engine rankings so you need to have a presence on high-ranking social media platforms such as Twitter, Facebook and Linkedin. A Google + account is a must nowadays, authorship for your blog content. Google is using authorship as a tool to weed out spam from search results because Authorship tags tell Google that the post is relevant, original content created by a real person with a Google+ account.

SEO is more than just the right meta robots setting and filling out page titles. It is also about user experience and the text you use on your call-to-actions. It is about what’s in that page title and which pages should be followed an no-followed.

Here are the areas to assess: keyword optimization of the site, site architecture, navigation, category & product page optimization, on and off site local optimization, internal linking (use Google’s Webmaster Tools), backlinks, content’s value, conversion and usability.

Such website audit should be conducted periodically, especially after a website is redesigned or after a major update or if you find out that the organic search engine traffic takes a significant drop then it might help you determine the cause.